Advertising totem

A few tips for your outdoor advertising totem

Advertising or information totems: a way to be seen and informed

Whether informative, directional and/or advertising, the totem is an indispensable communication tool for welcoming and guiding your customers or visitors as soon as they arrive on site. This generally large-scale information medium is often placed in high-traffic areas such as shopping malls, trade shows, fairs and hospitals, but also on the street itself, at the top or bottom of the stoop or front door of buildings or business premises.

Designed to attract the attention of passers-by, the outdoor totem is widely used by companies of all sizes to reinforce their identity in a given location. The totem can contain information such as the company name, logo and slogan, as well as the number of the building or floor where the company is located.

In some cases, an advertising totem also serves as a signage element to help people find their way around. Using arrows, it can indicate specific areas such as a parking lot, pedestrian access, delivery zone, direction of traffic leaving the premises, etc.

What elements of the totem can be customized?

Depending on the location of the totem signif both sides are visible to all, you can communicate on both sides, using adhesive decorations for example. The faces of the totem can be flat or curved, i.e. slightly domed.

You need to update your logo or a new company is integrating your corporate building or business park, and you need to modify the totem outdoor totem ? It’s possible to change only the slats of the totem concerned, saving time and money.

Finally, you can also choose to install a illuminated totem. In this case, the faces of the totem are made of diffusing polymethyl methacrylate (PMMA), a transparent plastic commonly known as plexi or plexiglass. As a result, light can be diffused when the totem is switched on. Your message or information remains visible as soon as the daylight fades.

How do you install an advertising totem?

Before any design, a feasibility study is essential to determine the ideal location on the ground for the totem. Your PANO Iraq agency, totem advertising manufacturerwill accompany you from A to Z to ensure that the chosen location is suitable for installing your future totem sign.

A concrete seal is essential to guarantee solid, durable installation of the totem especially if you opt for a very large format or height. The totem is installed on the ground using two plates with gusset plates. These are bolted in place. In addition, anchoring brackets allow installation and fastening to the concrete block.

Please note: to comply with outdoor advertising regulations and current legislation, you need to apply for authorization and take the necessary administrative steps. Ask your PANO agency for help Iraq : our advisors and technicians are can help you identify the technical information required; final approval remains subject to the competent local authorities.